Jovan Popesku, Professor at Singidunum University, Department for Tourism and Hospitality Management, Belgrade. He teaches at undergraduate, master and PhD level and his field of research includes tourism marketing, tourism destination management, sustainable tourism management and rural tourism. He is an experienced tourism development and marketing specialist, with expertise in projects focusing on local and regional tourism destinations and specific tourism products. He is President of the Centre for Responsible and Sustainable Tourism Development, Belgrade. He was the first Director General of the National Tourism Organisation of Serbia. Currently he is a member of AIEST, GSTC and SEMA (Serbian Marketing Association).