Dr Ahmad Jamal

Senior Lecturer in Marketing and Strategy  Cardiff Business School, Cardiff University Aberconway Building, Column Drive Cardiff CF10 3EU, UK



Dr Ahmad Jamal is Senior Lecturer in Marketing and Strategy at Cardiff University, Cardiff Business School, UK. He is a Senior Examiner at the Chartered Institute of Marketing (CIM) and his research interests include consumer behaviour including religious tourism. He has co-authored a state of art the Routledge Companion to Ethnic Marketing and his other recent work investigates consumer responses to religious labels like halal logo, role of acculturation in explaining susceptibility to interpersonal influences, Islamic marketing and Islamic financial consumption. He is the co-author of a consumer behavior text and has published widely in journals like Journal of Business Research, European Journal of Marketing, Journal of Marketing Management, Advances in Consumer Research, Journal of Strategic Marketing, Journal of Consumer Behavior, British Food Journal, Journal of Retailing and Consumer Services, International Journal of Bank Marketing, Marketing Intelligence and Planning and the International Review of Retail, Distribution and Consumer Research. He has attended special conferences/seminars on culture, marketing and religious tourism.


Dr Maria Leppäkari

DIRECTOR, Associate Professor in Comparative Religion




Dr. Maria Leppäkari is Executive Director at Swedish Theological Institute in Jerusalem, and Docent (Adjunct Professor) in Comparative Religion, Faculty of Arts, Psychology and Theology at Åbo Akademi University, Finland. Her academic interests in comparative religion are devoted mainly to the relationship between religion and violence; hence she find the study of apocalyptic-millenarian phenomena as expressed in social settings and in people’s personal beliefs fascinating. If you want to know more, have a look at Apocalyptic Representations of Jerusalem, Numen Series vol. 111, Brill Academic Publishers (2006) and Hungry for Heaven. The Dynamics of Apocalyptic Violence, VDM Verlag (2008). Enterprises outside academia took me to EU project management, societal development and applied research, which allows a nice combination of practical perspectives with analytical such in order to make good developmental ideas for society to tick.


Dr. Anna Trono


Department of Geography

University of Salento (Lecce), Italy


Anna Trono teaches at the University of the Salento (Lecce) Italy, where she teaches Political and Economic Geography at the undergraduate courses and Geography of Tourism for Master and PhD students in Cultural Heritage. As a chief scientist she is actively involved in the preparation and management of numerous national and international research projects. She is member of scientific board of Italian Geographical Society (SGI), UNESCO/UNITWIN network “Culture, Tourism, Development”, and chairperson of the international associations: “Viator Studies Centre”: Research and Development of Historical Mediterranean Routes and “The Ways to Jerusalem”. She studies regional policies and deals cultural and religious tourism issues. She published numerous essays and books on these themes, many of which in connection with large-scale projects involving other universities under the aegis of European Union research programs and organized national and international conferences.


Professor Alan Clarke


University of Pannonia (Veszprém), Hungary


Alan Clarke works at the University of Pannonia in Veszprém, Hungary. His work is focused on cultural and heritage tourism, with a recent emphasis on stakeholder analysis and sustainable development in religious tourism. He is also the Co-Director of the Balaton Research Institute (BATUKI), which is promoting research in communities around the Balaton. He has published widely in tourism policy, cultural tourism, hospitality, community festivals and events. From next year, he will be the editor-in-chief of the Routledge International Journal of Spa and Wellness.

Cultural heritage in the Clarke household includes devotion to Sheffield Wednesday and Yorkshire Cricket.